Where do billionaires go in Sardinia?

The Costa Smeralda (Emerald Coast) on the North-East coast of Sardinia, Italy, attracts international billionaires and celebrities of all nationalities. Olbia airport (OLB) during the high season has the highest traffic of private jets in the world.



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The Costa Smeralda is a stretch of coastline in northern Sardinia. In Italian, its name means the Emerald Coast, a nod to the many colour variations of its waters. Today it's a popular vacation spot for celebrities because of its white sandy beaches and glitzy resorts.

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Created by Prince Karim Aga Khan and various other investors, Porto Cervo is the main centre of Costa Smeralda. It has a resident population of 421 inhabitants. Porto Cervo has been named one of the most expensive resorts in the world, along as being a luxury yacht magnet and billionaires' playground.

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The Costa Smeralda is a stretch of coastline in northern Sardinia. In Italian, its name means the Emerald Coast, a nod to the many colour variations of its waters. Today it's a popular vacation spot for celebrities because of its white sandy beaches and glitzy resorts.

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Costa Smeralda is among the most expensive locations in Europe. House prices reach up to 300,000 euros ($392,200) per square meter. The main towns and villages in the area, built according to a detailed urban plan, are Porto Cervo, Liscia di Vacca, Capriccioli, and Romazzino.

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Costa Smeralda is the most expensive locations in Europe. House prices reach up to 300,000 euros ($392,200) per square meter. The main towns and villages in the area, built according to a detailed urban plan, are Porto Cervo, Liscia di Vacca, Capriccioli, and Romazzino.

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North or South Sardinia depending on the type of holiday If you are looking for a luxury holiday in Sardinia, the Costa Smeralda is the right place for you. If you wish to find peace and quiet and less crowded beaches, you can choose among many resorts in the North, which have just what you need.

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In episode 4, Efron, paired with Darien Olien, founder of SuperLife, visited the island to meet up with scientists Dr. Gianni Pes and Valter Longo. They have been studying Sardinia's blue zones, areas with high populations of centenarians, for many years.

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The top 10 most beautiful places in Sardinia
  • Costa Smeralda (Porto Cervo) Costa Smeralda is one of the most fascinating stretches of coastline in the Mediterranean. ...
  • The Maddalena Alchipelago. ...
  • Stintino (La Pelosa Beach) ...
  • Cala Mariolu. ...
  • Cala Goloritzé ...
  • Village of Tiscali. ...
  • Bay of Chia. ...
  • Barbagia.


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Southwest Sardinia is the island's least-visited region. It shouldn't be! It boasts fabulous nature, beaches, archeological sites, and history. It's reachable from Cagliari and the city's Elmas airport.

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Favorite hideout – Marina di Portofino, Italy The once quaint fishing village is now an exclusive retreat for billionaires and celebrities. It's so exclusive that it only has one road for entry and exit and parking spots, not for supercars, but luxury yachts.

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What are the prominent residential areas for wealthy people in Italy? Italy's elite, including foreign investors, tends to dwell in key urban areas and picturesque regions such as Rome, Milan, Florence, and Venice, as well as parts of Tuscany, Lombardy, Liguria, and even in the southern reaches like Sicily.

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On the contrary, Sardinia is cheaper than most other regions in Italy – the wages here are lower than in most of the country and as a result the costs of living here are lower. It's much cheaper to visit and live than other European and international destinations – think the UK, Scandinavia, but even the US or Canada.

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If your primary destination is the Costa Smeralda, La Maddalena, or the Gulf of Orosei, you should fly into Olbia. If you want to visit Alghero and the northwest, you should of course fly into Alghero. If you'll be road tripping in South Sardinia and the Costa Verde, your airport of choice is Cagliari.

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If you prefer a small town with a relaxed atmosphere and stunning beaches, Alghero might be the better choice for you. If you enjoy a slightly bigger town/city, Cagliari might be the better choice. Remember, both of these are small island cities, so don't expect the nightlife of Rome.

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The coast's Hotel Cala di Volpe has hosted the likes of Beyoncé and Jay Z, Princess Diana and Dodi al Fayed, Elton John, Grace Kelly, and George and Amal Clooney. Roger Moore was filmed here as James Bond in The Spy Who Loved Me.

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Sardinia is one of the world's 'Blue Zones. ' People eat 'peasant food,' walk lots, and prioritize family over work. Sardinia, Italy, was the first Blue Zone — where people regularly live to 100 — to be identified. Dan Buettner, who studies these longevity hotspots, has a new Netflix series out about Blue Zones.

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In Cagliari, Sant'Elia, San Michele, Is Mirrionis districts are areas where drug dealing and petty crimes are most common, and best avoided at night.

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1. Cala Brandinchi. Known as 'Little Tahiti' for its incredible clear waters, and recognised as one of the most famous beaches in Sardinia, Cala Brandinchi makes it onto any list showcasing Sardinia's best beaches.

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The cost of accommodation in Sardinia is slightly higher than in Sicily. The prices depend on the location, season, and type of accommodation you choose. However, you can still find affordable places to stay in both destinations. In Sicily, you can opt to stay in less popular areas to save on accommodation costs.

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