In the car-free alpine village of Zermatt, celebrities and royalty typically flock to a few select five-star institutions known for their discretion and luxury. The Grand Hotel Zermatterhof, located in the center of town, is a primary choice; it famously picks up its guests in a white horse-drawn carriage and has hosted everyone from Hollywood stars to European monarchs. Another top-tier option is the Mont Cervin Palace, which offers expansive suites and a high level of privacy. For those seeking a more modern, boutique "celeb" vibe, The Omnia (perched on a rock overlooking the town) and 7even are frequently cited for their sleek design and exclusive atmosphere. High-profile guests who prefer more seclusion often rent ultra-luxury private chalets, such as those in the Zermatt Peak collection, which come with private chefs, "wellness" floors, and stunning, unobstructed views of the Matterhorn.