Where do Chinese tourists travel the most?

According to survey, Hong Kong is the top travel destination, with 23% of respondents having either already visited or planning to visit in 2023. Other popular choices are Western Europe (16%), Japan (15%), and Korea (14%). After the three-year break, Chinese travelers prefer to revisit places they have been to before.



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Chinese tourists are keen to revisit familiar destinations According to survey, Hong Kong is the top travel destination, with 23% of respondents having either already visited or planning to visit in 2023. Other popular choices are Western Europe (16%), Japan (15%), and Korea (14%).

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Italy is by far the most popular country for Chinese tourists, followed by Spain and Belgium. In 2019, nearly 3.2 million Chinese tourists came to the country of 'la dolce vita', accounting for 2.4% of all tourists that year.

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A survey conducted among Chinese millionaires in 2022 revealed that around 38 percent of respondents chose the Maldives as their preferred international travel destination. This destination was most popular among 40 percent of respondents in a similar survey a year earlier.

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Many of them are headed for Thailand. Chinese tourists are welcomed with souvenirs from Thai officials after arriving at Bangkok's Suvarnabhumi International Airport on September 25, 2023.

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Huge population: China's population of over 1.4 billion provides a massive pool of potential tourists who are capable of traveling abroad. This vast market implies that a substantial number of Chinese tourists can have a significant effect on the destinations they choose to visit.

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According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

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Tourists from China mainly stayed in just four EU countries: more than 7 out of 10 overnight stays by tourists from China to the EU were in the United Kingdom (31 %), Italy (18 %), France (13 %) and Germany (10 %) (see Figure 8).

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  • United Kingdom. The United Kingdom has the largest Chinese population in the region. ...
  • France. French Chinese communities are the oldest communities in Europe. ...
  • Italy. ...
  • West Russia. ...
  • Russian Far East. ...
  • South Africa. ...
  • Angola. ...
  • Nigeria.


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Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience.

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The most visited countries in Europe
  • France. Annual visitors: 89.4 million. ...
  • Spain. Annual visitors: 82.7 million. ...
  • Italy. Annual visitors: 62.1 million. ...
  • Turkey. Annual visitors: 45.7 million. ...
  • Germany. Annual visitors: 38.8 million. ...
  • United Kingdom. Annual visitors: 36.3 million. ...
  • Austria. Annual visitors: 30.8 million. ...
  • Greece.


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The ten most visited countries in the world are France, Mexico, the US, Italy, Spain, Hungary, China, Croatia, Turkey, and Denmark. France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks.

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France, the most visited country in the world, holds a special allure for international travelers. With an astounding number of 117,109,000 international tourists, France's irresistible blend of rich history, exquisite art, and captivating culture has made it an iconic destination.

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The Least-Visited Country in the World: Tuvalu According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

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