Why are there so many Chinese tourists?

Huge population: China's population of over 1.4 billion provides a massive pool of potential tourists who are capable of traveling abroad. This vast market implies that a substantial number of Chinese tourists can have a significant effect on the destinations they choose to visit.



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China boasts a large number of attractions, such as historical sites and relics, economic hot spots, and a culturally diverse number of minorities. Therefore, the country has become one of the most popular travel destinations for many countries, such as Thailand, Japan, South Korea, Russia, and the United Kingdom.

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  • Thailand, Japan, and Singapore are the most popular destinations for Chinese tourists (based on online bookings data).
  • The main competitors for Europe outside of Asia are the United States of America (place 8).
  • According to the ETC, circa 10 million Chinese people are travelling to Europe yearly.


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Chinese travelers have suspended overseas trips for three years, and are now looking to enjoy high-quality experiences in destinations they have been to before. They also want to do more than shopping and sightseeing, and have expressed willingness to spend on offerings geared towards entertainment and experience.

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The ten most visited countries in the world are France, Mexico, the US, Italy, Spain, Hungary, China, Croatia, Turkey, and Denmark. France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks.

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A survey conducted among Chinese millionaires in 2022 revealed that around 38 percent of respondents chose the Maldives as their preferred international travel destination. This destination was most popular among 40 percent of respondents in a similar survey a year earlier.

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Chinese citizens who desire to leave the country for private purposes shall apply to the public security organs of the city or county in which their residence is registered. Approval shall be granted except in cases prescribed in Article 8 of this Law.

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Italy is by far the most popular country for Chinese tourists, followed by Spain and Belgium. In 2019, nearly 3.2 million Chinese tourists came to the country of 'la dolce vita', accounting for 2.4% of all tourists that year.

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Overall, Western European countries reported the highest number of Chinese travelers in 2021. However, arrivals from China declined from 5.9 million in 2019 to roughly 1.2 million in 2021.

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According to our research, when planning a trip, Chinese outbound tourists desire places that offer natural scenery 2.1 Page 12 8 Chinese tourists: Dispelling the myths (for 65 percent of respondents), high value for money, and family-friendly locales, though the importance of these factors varies by destination.

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We forecast that outbound trips by Chinese travelers will recover to 2019 levels two years from now in the second quarter of 2023 at the earliest. The delay is caused by the requirement for herd immunity to be established in China and destinations before quarantine-free travel is allowed.

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Summary: Reconsider travel to Mainland China due to the arbitrary enforcement of local laws, including in relation to exit bans, and the risk of wrongful detentions.

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Foreign citizens travelling to a third country or region through China by plane, ship or train may stay up to 24 hours in China without a visa. The application for a preliminary entry permit at the Chinese border is a requirement for the visa-free entry.

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Millionaires are defined as individuals with personal wealth of over 10 million yuan, and super-rich are defined as individuals with personal wealth of 100 million yuan or above. One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of July 2023).

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If you decide to travel to Mainland China: Enter the PRC on your U.S. passport with a valid PRC visa and keep it with you. Read the travel information page for Mainland China. Enroll in the Smart Traveler Enrollment Program (STEP) to receive alerts and make it easier to locate you in an emergency.

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