Where is tourism increasing?

Every global region recorded notable increases in international tourist numbers. The Middle East enjoyed the strongest relative increase as arrivals climbed to 83% of pre-pandemic numbers. Europe reached nearly 80% of pre-pandemic levels as it welcomed 585 million arrivals in 2022.



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Twice as many people voyaged during the first quarter of 2023 than in the same period of 2022. International arrivals reached 80% of pre-pandemic levels in the first three months of 2023. Tourism receipts in countries like France, Germany, Italy and the U.S. have climbed up to 85% of 2019 levels.

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1. Affluence — The middle class is growing in many countries — notably India and China — meaning that more people have money to travel.

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In a 2022 survey conducted by YouGov, 35% of travellers stated that travel has become more important to them since the pandemic and more than two thirds were planning a trip in the next 12 months.

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Global tourism arrivals will increase by 30% in 2023, following growth of 60% in 2022, but will remain below pre-pandemic levels.

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Towards 2030, the metaverse will enable visitors to mentally teleport themselves to destinations, regardless of time, financial resources and physical abilities. Individuals will seamlessly move between integrated digital and physical realities, where the engagement with travel becomes a part of daily life.

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According to research published in Digital Journal, the global value of the dark tourism market is set to reach $43.5bn by 2031. A significant demographic contributing to its rise in popularity is Gen Z. 91% of Gen Z surveyed in Travel News in 2022 had engaged in some form of dark tourism.

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This accounts for 29% of global service exports and 7% of overall exports of goods and services. These figures consolidate international tourism among the top five economic sectors in the world, behind chemical manufacturing and the fuel industry but ahead of the food and automotive industries.

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The most common ethnicity among travelers is White, which makes up 65.9% of all travelers. Comparatively, 12.9% of travelers are Hispanic or Latino and 9.6% of travelers are Asian.

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