Zara and it's sister brands from the Inditex group (Bershka, Stradivarius, Pull & Bear) are of course very popular and somewhat cheaper in Spain than in other countries. They are also present all over Spain even in medium-sized towns.
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As the home to some of the fast fashion greats, Spain not only gives you the breadth of assortment but also the hometown price. On average, the Inditex brands will cost you 25-30% less in Spain than they will in the US. This means that a $100 dress from Zara in the US could cost only $72.30 in Spain.
Zara has a unique supply chain where all of their goods go through their factory in Spain. No matter where it's coming from or going to, it goes through that single factory at some point. With that being said, where it has to go through ends up being its near final destination would cut a lot of costs.
You won't regret buying fashion and accessories “made in Spain”. From exclusive lines by Spanish designers of international prestige to the pret-à-porter Spain exports to half the planet and which you'll look just as chic in at home.