Which generation spends the most on travel?

Drilling into the survey data shows that on average, baby boomers and those age 65+ spend the most on travel. They have the highest percentage of travelers who spend at least $3,000-$5,000 (12%), and also the highest percentage that spend between $2,000 and $3,000 (11%).



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American millennials are reported to travel an average of 35 days per year, significantly more than other generations. Meanwhile, the average travel days for other generations in the US are 26 for Gen X, 27 for baby boomers, and 29 for Gen Z.

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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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More than half of Gen Zers are already frequent travelers
As Gen Zers age and grow in spending power, they will likely outpace travel-happy millennials. Surveys conducted Dec. 14, 2022-Feb. 20, 2023, among 738 to 2,052 U.S. adults, with an unweighted margin of error of up to +/-4 percentage points.

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Despite their youth and comparatively low income, more than half of American Gen Z adults are frequent travelers, having taken three or more leisure trips in the past year, according to the data research company Morning Consult.

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25. A survey in 2022 showed that the travel purpose for most millennials is to see family and friends. This reason consistently ranks as number one across all generations, including Gen Z, Gen X, and baby boomers.

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Excessive social media use has been linked to feelings of loneliness, low self-esteem, and depression, according to research. Many members of Generation Z face financial insecurity as a result of high levels of student debt, low-paying jobs, and a difficult job market.

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