Why do millennials travel the most?

25. A survey in 2022 showed that the travel purpose for most millennials is to see family and friends. This reason consistently ranks as number one across all generations, including Gen Z, Gen X, and baby boomers.



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More than half of Gen Zers are already frequent travelers
As Gen Zers age and grow in spending power, they will likely outpace travel-happy millennials. Surveys conducted Dec. 14, 2022-Feb. 20, 2023, among 738 to 2,052 U.S. adults, with an unweighted margin of error of up to +/-4 percentage points.

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Drilling into the survey data shows that on average, baby boomers and those age 65+ spend the most on travel. They have the highest percentage of travelers who spend at least $3,000-$5,000 (12%), and also the highest percentage that spend between $2,000 and $3,000 (11%).

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