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Who are the people involved in tourism planning?

Stakeholders include local community members, government, NGOs, as well as the tourism industry and the tourists, and many other groups. A first step in planning for sustainable tourism is to identify the stakeholders and open communications with them.



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Examples of major ecotourism stakeholders that should be involved are as follows: tourists, suppliers, local governments, accommodation, tourism agencies, local communities, NGOs, ecological groups, to name just a few …

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Brian Beall will begin serving as the Director of the National Travel and Tourism Office (NTTO) in the International Trade Administration's Industry and Analysis division at the U.S. Department of Commerce on Monday, May 8, 2023.

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What are the 5 key players in the tourism industry?
  • Tourists.
  • Host population.
  • Tourism industry.
  • Government agencies.
  • NGOs.
  • Media.


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The identification of stakeholders involved in ecotourism development is classified into four groups: local government (Province and Regency), private sector, community and researcher (University). Each stakeholder is identified first based on their interest and influence.

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Typically, the chain of distribution in tourism refers to the businesses and platforms involved in selling, distributing, and bundling tourism products. However, more components are involved across the entire distribution chain, including suppliers, wholesalers, resellers, and consumers.

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Hospitality is a field that focuses on providing accommodations to visitors at hospitality-related industries, such as hotels, motels, restaurants, cruise ships, country clubs, casinos, and convention centers, while tourism is focused on providing quality attractions and events in order to entice tourists to come.

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Tourism marketing is the act of marketing your product or service to a consumer who is taking a trip outside his/her usual environment for less than a year, for a purpose other than employment (business, leisure or other personal purpose). This type of consumer is considered a visitor or tourist.

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Tourism planning refers to the overall process of deploying the development goals and the implementation of a comprehensive tourism system. In some places, tourism plans contain a set of legal norms, and in others, they are frameworks that may contain legal elements such as zoning.

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