Who are the target customers of a hotel?

A hotel's target market refers to the specific group of people that the hotel is trying to attract as guests. This can be based on various factors, such as age, income level, interests, or travel purpose. For example, a hotel might target business travelers, families, or budget-conscious travelers.



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The term “target customer” refers to the audience you want to engage with the help of your marketing efforts. These people are most likely to buy your goods or services if they find out about them through one of your marketing efforts.

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