In late 2024, the iconic Thomas Cook brand was acquired by the eSky Group, a major Polish online travel platform. eSky purchased the world's oldest travel brand from its previous owner, the Chinese conglomerate Fosun Tourism Group, for approximately £30 million. In 2026, Thomas Cook operates as a high-value "online-only" travel agency fully integrated into eSky's technology, offering "dynamic packaging" (flights + hotels) across Western Europe. This acquisition has allowed Thomas Cook to scale its flight inventory to over 560 airlines, re-establishing it as a premier player in the UK market. While the high-street shops of the original 1841 company are long gone, the 2026 version of Thomas Cook leverages its 180-year heritage with cutting-edge digital efficiency to compete with the likes of Expedia and Booking.com.