Sheraton is part of the largest merger in hospitality history, which occurred when Marriott International acquired Starwood Hotels & Resorts Worldwide. The deal was finalized in September 2016 for approximately $13 billion. This merger brought Sheraton, along with other iconic Starwood brands like Westin, W Hotels, and St. Regis, under the Marriott umbrella. In 2026, the merger is fully integrated, and Sheraton is a key pillar of the Marriott Bonvoy loyalty program. While Marriott has been revitalizing the Sheraton brand with a new, modern "town square" design concept to distance it from its older, more traditional image, the brand remains a global giant with hundreds of properties that benefit from Marriott's massive distribution network and operational scale.