In 2026, Hilton's partnership network has expanded significantly, most notably with the launch of its 26th brand, Apartment Collection by Hilton, in collaboration with Placemakr. This partnership focuses on high-end, urban apartment-style stays in cities like New York and Atlanta. Additionally, Hilton maintains a massive global partnership with American Express for its co-branded credit cards and a strategic luxury alliance with Small Luxury Hotels of the World (SLH), which added hundreds of boutique properties to the Hilton Honors ecosystem. On the automotive side, Hilton remains partnered with Tesla to install thousands of Universal Wall Connectors across its North American hotels. Other key 2026 partners include Lyft for points-earning rides and Live Nation, providing Honors members with exclusive access to concert tickets and "Money Can’t Buy" experiences at major global venues.