Who is Jet2holidays target audience?

While it focuses on younger customers, Jet2 says it has been tailored to meet the demands of a broad audience which includes first-time holidaymakers, bucket-listers, and the over-25s experience-driven market.



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It's official: Jet2 is your favourite short-haul airline. Almost 30,000 readers voted in the 2023 Telegraph Travel Awards, with the Yorkshire-based airline trouncing the likes of British Airways (which finished 12th), EasyJet (10th) and Ryanair (22nd).

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The most popular destinations for winter 2022
  • Tenerife. The longstanding British love affair with terrific Tenerife, shows no sign of fading. ...
  • Costa del Sol. Golden beaches in superlative settings are this crowd-pleasing Costa's calling card. ...
  • Costa Blanca. ...
  • Antalya Area. ...
  • Gran Canaria. ...
  • Paphos Area.


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Strengths: strong demand & customer service, Jet2holidays, loyal customer base, consistently profitable, niche market strategy, low cost operator, ancillaries, load factor.

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Jet2.com – which flies from 10 UK airports to more than 65 destinations – came out top with an overall customer score of 80%. It was one of only two short-haul carriers – the other being the airline Norwegian, which scored 74% – to achieve “recommended provider” status.

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In recent years, Jet2.Com has established itself as one of the leading United Kingdom-based airlines. In 2022, the airline company carried 15.4 million passengers. This was the third year in the company's history when passenger numbers exceeded 10 million.

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With Jet2holidays, you can fly from 11 UK airports to more than 50 sun and city destinations across Europe and beyond.

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Leisure travel company Jet2 reported pre-tax profits of £390.8m, soaring 48 per cent from pre-pandemic levels, as it capitalised on an “enormous surge” in travel demand. The company stated that consumer confidence to travel had underpinned the “significantly improved financial performance.”

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Jet2.com Limited is a British low-cost leisure airline offering scheduled and charter flights from the United Kingdom. As of 2022, it is the third-largest scheduled airline in the UK, behind easyJet and British Airways.

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Go Global Travel's competitors and similar companies include Gran Hotel Guadalpin Banus, MWR Life Marketing, Priceline and Smile Travels. Go Global Travel is a travel and leisure company. Gran Hotel Guadalpin Banus is a company that provides hospitality services.

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easyJet, Ryanair and Jet2.com have been named some of the world's best low-cost airlines in new top 20 rankings. AirAsia triumphed in the top spot, but the three UK airlines fared well; easyJet was sixth, Ryanair eighth, and Jet2 fifteenth.

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As of 2022, it is the third-largest scheduled airline in the UK, behind easyJet and British Airways. Jet2 is also officially the largest tour operator in the UK after overtaking TUI in 2023. Its headquarters are located at Leeds Bradford Airport.

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Manchester has 1/4 of Jet2's capacity Of the 10, Manchester remains firmly number one (it overtook Leeds Bradford in 2014 to become the biggest base). It has 23.8% of Jet2's total capacity in 2023, helped by adding the most seats year-on-year (+350,000).

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