Who is the target customer for Ritz-Carlton hotels?

Ritz Carlton Price/Pricing Strategy: Due to this premium positioning, their target customer segment involves business executive, celebrities, national and international sportsmen, leisure travellers, corporates and mostly the upper middle class and the upper section of the society.



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The Ritz-Carlton's offer is a luxurious experience. As one customer explained, It's a first-class experience. In our full 2010 Most Engaged Customers report, we list six additional types of compelling experiences that can draw customers toward a certain brand.

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You'll likely see celebrities in The Ritz-Carlton, South Beach, and W South Beach, as well as the Delano South Beach Hotel.

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The Ritz-Carlton Hotel Company is an independently operated division of Marriott International.

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Marriott International is known as an innovative leader in luxury hospitality. Each of our globally recognized luxury brands offer owners long term value through category leadership, engagement with loyal and coveted consumers, and dedicated luxury expertise to support operations.

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It reads: At the Ritz-Carlton, our Ladies and Gentlemen are the most important resource in our service commitment to our guests. By applying the principles of trust, honesty, respect, integrity and commitment, we nurture and maximize talent to the benefit of each individual and the company.

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The Ritz-Carlton's Famous $2,000 Rule is a customer service policy that empowers the hotel's employees, referred to as ladies and gentlemen, to spend up to $2,000 per day, per guest, without seeking approval from their superiors, to resolve any guest issues or complaints.

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