Who manages a destination?

Conclusion. Destination Management Organizations (DMOs) are the backbone of tourism destinations. They exist to promote destinations, attract visitors, and develop a regional economy. DMOs are responsible for everything from attracting major sporting events to promoting local festivals.



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The stakeholders in tourism destination are: local residents, local companies, media, employees, government, competitors, tourists, business associations, activists and tourism developers.

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Morrison (2013) divides destination management stakeholders into five main groups and classifies them as tourists, tourism organiza- tions, community, the environment, and govern- ment.

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Components of a Destination Management plan
  • Define the destination. Defining the destination is important when multiple stakeholders with various perspectives are involved. ...
  • Define the vision. ...
  • Data, research and analysis. ...
  • Strategic fit. ...
  • Brand positioning. ...
  • Target markets. ...
  • Experience and product development (Attractions) ...
  • Access.


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The fundamental principle of the destination management process is that it involves bringing together stakeholders to clearly articulate the strategic direction and actions for the development, marketing and management of a destination for the future.

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A Destination Management Plan (DMP) is a shared statement of intent to manage a destination over a stated period of time, articulating the roles of the different stakeholders and identifying clear actions that they will take and the apportionment of resources.

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Thomas Cook, (born November 22, 1808, Melbourne, Derbyshire, England—died July 18, 1892, Leicester, Leicestershire), English innovator of the conducted tour and founder of Thomas Cook and Son, a worldwide travel agency. Cook can be said to have invented modern tourism.

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Destination management can include anything of the following:
  • Local resources.
  • Accommodation.
  • Amenities.
  • Events & activities.
  • Environmental concerns.
  • Marketing efforts.
  • Transportation.
  • Tourist attractions.


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These key elements are known as the 5 A's: Access, Accommodation, Attractions, Activities, and Amenities.

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To effectively execute destination management, destinations can follow these four steps:
  1. Strategy Development. Define the destination's vision, goals, and target markets. ...
  2. Collaboration and Engagement. ...
  3. Marketing and Promotion. ...
  4. Performance Measurement and Adaptation.


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Stakeholders include local community members, government, NGOs, as well as the tourism industry and the tourists, and many other groups. A first step in planning for sustainable tourism is to identify the stakeholders and open communications with them.

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