Who are the five groups of stakeholders in destinations?

Morrison (2013) divides destination management stakeholders into five main groups and classifies them as tourists, tourism organiza- tions, community, the environment, and govern- ment.



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Here are the different types of stakeholders:
  • National and Local Government Stakeholders. ...
  • Destination Management Organization Stakeholders. ...
  • Local Community Stakeholders. ...
  • Visitor Stakeholders. ...
  • The Private Sector Stakeholders. ...
  • Non-Governmental Organizations (NGO) Stakeholders.


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What are the 5 key players in the tourism industry?
  • Tourists.
  • Host population.
  • Tourism industry.
  • Government agencies.
  • NGOs.
  • Media.


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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services.

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Destination management is an intrinsically cooperative activity. In fact, attractions, tourism enterprises, local businesses, service businesses and residents are called to work together to provide tourists with the best experience.

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