Elf Bar (often stylized as ELFBAR) is owned and produced by Shenzhen iMiracle Technology Co. Ltd, a Chinese company based in the tech hub of Shenzhen. The brand is part of a larger corporate ecosystem under Heaven Gifts, a major international distributor of electronic cigarettes. In 2026, despite significant legal challenges and trademark disputes—which led the company to rebrand as EB Design or EB Create in the United States—it remains one of the world's most dominant manufacturers of disposable vapes. The company, founded by Zhang Shengwei, has faced intense scrutiny from global health regulators like the FDA due to its wide range of fruity flavors and high popularity among younger demographics. Despite these hurdles, iMiracle continues to be a multi-billion dollar entity, also managing "sister" brands like Lost Mary, which share much of the same supply chain and design philosophy as the original Elf Bar products.