Owned and operated by Caesars Entertainment, it opened to the public on March 31, 2014 as the world's tallest Ferris wheel. It is 9 ft (2.7 m) taller than the 541-foot (165 m) Singapore Flyer, which had held the record since 2008. Since October 2021 it is the world's second tallest Ferris wheel after Ain Dubai.