Why did Disney pause Magic Keys?

The pause in sales of new Disneyland annual passes coincides with the Anaheim theme park's settlement of a Magic Key class action lawsuit. Pausing new Magic Key sales was a business decision made by Disney before the results of the lawsuit settlement were released, according to Disneyland officials.



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Disneyland stopped selling Magic Keys shortly after the lawsuit was filed. When sales resumed the Dream Key was no longer available for purchase. A new Magic Key, the Inspire Key, replaced it. The Inspire Key was clearly advertised to have blockout dates (for about two weeks around Christmas and New Year's Day).

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The federal lawsuit filed in California alleged that some of Disneyland's “Magic Key” annual pass-holders were unable to make park reservations on certain days in 2021, despite being promised “no blockout dates” for entry at the Anaheim, California parks.

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This is because as a Magic Key holder, you can be blocked if make reservations and do not show up. If you are a no-show for your theme park ticket reservations for three reservations in any 90-day window will not be able to book a new theme park ticket reservation for 30 days.

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Disney has agreed to settle a federal lawsuit filed in California alleging that annual passholders who purchased the $1,399 Dream Key in 2021 were unable to make theme park reservations at Disneyland and Disney California Adventure despite the promise of “no blockout dates.”

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Do You Believe In Magic is written in the key of C Major.

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Sales resumed again in January 2023 and April 2023.

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The two most expensive passes, Inspire Key and Believe Key, also include unlimited Disney PhotoPass downloads. All Magic Key holders receive a 20% discount on the Disney Genie Plus service.

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Back in January 2023, Disney did have this to say about the Magic Key program, “Disneyland Resort will make select Magic Key passes available for new sales from time to time throughout 2023 as pass inventory becomes available.” Currently, all sales have been paused since September.

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Roy Oliver Disney was, with his younger brother Walter Disney, the co-founder of what is now The Walt Disney Company. After Walt died, Roy became the chairman of the company.

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