The "Golden Age of Flight" in the 1950s and 60s was more luxurious primarily because air travel was an elite, expensive service reserved for the wealthy rather than a mass-market commodity. Before the Airline Deregulation Act of 1978, the government controlled ticket prices, so airlines couldn't compete on cost. Instead, they competed on service quality, leading to spacious seating (even in coach), multi-course meals served on fine china, and dedicated lounges on planes like the Boeing 747. However, this luxury came at a massive cost; a domestic flight could cost the equivalent of several thousand dollars today. Modern flying is "less luxurious" because it has been optimized for efficiency and affordability, allowing billions of people to travel, though the ultra-luxury experience still exists in modern First and Business Class suites.