The name change from Resorts World Manila to Newport World Resorts in 2022 was a strategic rebranding effort to signal a shift toward a more diverse, global lifestyle destination. The owners, Alliance Global Group, wanted to move away from being viewed primarily as a "casino" and instead highlight the "Newport City" integrated township where the resort is located. By choosing the name "Newport," the brand aligned itself with an international image of luxury, hospitality, and comprehensive entertainment, encompassing its multiple hotel brands (like Marriott, Hilton, and Sheraton) and its performing arts theater. In 2026, this rebranding is seen as a successful move to attract a broader demographic, including families and corporate events, rather than just gaming enthusiasts. It also allowed the property to differentiate itself from other "Resorts World" properties worldwide, emphasizing its unique location as the first integrated resort in the Philippines, right across from the international airport.