Why do people book travel online?

Online agencies are an essential part of the travel ecosystem, because they allow easy price comparisons across a range of businesses. Some may also have access to deals you won't find by booking directly.



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Travel agents save clients money, but the benefits of booking with a travel agent go way beyond. Travel agents also create high-value travel over OTAs because (the living, breathing, talented humans that they are) are able to advocate for clients when things go awry.

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Current statistics indicate that over 90% of travelers will do their research online, and 82% will end up making their booking online as well.

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83% of US adults want to book their trips online. 72% of mobile bookings happen within 48 hours of last-minute Google searches that include the words 'tonight' and 'today'

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As estimated by Statista Mobility Market Insights, two-thirds of revenue in the global travel and tourism market came from online sales channels in 2022. That year, the online travel market size worldwide was roughly 475 billion U.S. dollars, and it was forecast to reach over one trillion U.S. dollars by 2030.

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The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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Hassle-free booking: A travel agent books everything for you, so you don't have to worry about the details. Plus, if you need to make changes, you just call your agent and he or she will handle it.

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The benefits include:
  • Convenience. The greatest benefit of booking a flight or hotel online is the convenience. ...
  • Numerous flight and hotel options. ...
  • Prices. ...
  • Changes and cancellations. ...
  • Access to other offers and deals. ...
  • Loyalty points. ...
  • Save on time. ...
  • Affordability.


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The Bottom Line: Buy Online To get the cheapest plane ticket, always book online. Even if this means booking a ticket on your phone in the airport parking lot, you'll be better off.

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8 Great Reasons NOT to Use a Travel Agent
  • You Know How to Book Your Own Trips. ...
  • You Have Time to Research and Book Your Own Travel. ...
  • You Know Exactly What You Want. ...
  • You Like Non-Traditional Travel Components. ...
  • You Can Find Better Travel Deals. ...
  • Quirky or Complicated Trip Planning Scenarios.


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A Travel Agent Can Handle the Unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler's advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

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A Travel Agent Can Handle the Unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler's advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

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FIT travel agents make money not only through the fees mentioned above but also through net pricing mark-ups and commissions from the different vendors they're booking. There's no one-size-fits-all fee when it comes to custom itineraries.

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Generally, leisure travel agencies' main revenue is from commissions vendors pay on vacation packages, cruises, air, and other add-ons. However, consultation fees and service fees are becoming more common as agencies try to diversify income sources to become less dependent on supplier commissions.

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