Why do people go to Dubrovnik?

The southern city of Dubrovnik in Croatia is the most visited city in the country, and with good reason. As one of the last remaining walled towns in the world, a walk through town is a walk through time and along with the views and weather, Dubrovnik is truly an amazing travel destination.



People flock to Dubrovnik, known as the "Pearl of the Adriatic," for its stunningly preserved medieval architecture and its dramatic seaside setting. In 2026, its popularity remains bolstered by its fame as the filming location for "King's Landing" in Game of Thrones, but its appeal goes far deeper. Travelers come to walk the Old City Walls, a 2-kilometer circuit that offers breathtaking views of the terracotta rooftops and the turquoise Adriatic Sea. The city’s limestone-paved main street, the Stradun, is world-renowned for its historic charm and vibrant café culture. Dubrovnik also serves as a premier "luxury hub," offering high-end seafood dining and easy access to nearby islands like Lokrum and the Elafiti archipelago. However, due to its massive popularity, the city has implemented "crowd management" policies in 2026, including a cap on the number of cruise ships allowed to dock daily. This makes it an ideal destination for those seeking a blend of Mediterranean sun, centuries-old history, and refined European elegance, provided you plan your visit during the "shoulder" seasons to avoid the peak summer heat and the heaviest tourist "crush."

People Also Ask

Dubrovnik is among the top 10 medieval walled cities in the world. In addition to this, it also pleases its visitors with its clean sea and peaceful atmosphere. Tourists make up the city's crowd in the summer, because the city's own population is only 49 thousand people.

MORE DETAILS

It is true that Dubrovnik is more expensive than other destinations in Croatia. This is heavily due to Dubrovnik serving as the main filming location for Star Wars and Game of Thrones, which has led to a huge increase in visitors making it the most popular destination in Croatia.

MORE DETAILS

Dubrovnik nightlife is unusual - while the city has an abundance of bars, clubs are relatively few. But what they lack in quantity, they more than make up for in quality.

MORE DETAILS

Dubrovnik is Europe's most overtouristed city The city has a population of just over 41,000 and welcomed almost 1.5 million tourists in 2019. That's around 36 tourists per resident.

MORE DETAILS

Split is undoubtedly the best for budget travel. It's cheaper than Dubrovnik, making it better for a budget right from the start. Its accommodations, food and sights are all cheaper, and do not compromise the experience one bit. For those wishing to save on accommodation, AirBnB will be a great help.

MORE DETAILS

Dubrovnik, Croatia The crystal blue waters of the Adriatic Sea bring an inspiring sense of calm, while the ancient walled city is a must-see for anyone wandering throughout this region of the world. With breathtaking views and enchanted old world landmarks, Croatia makes for a magical girls getaway.

MORE DETAILS

Dubrovnik a small town, so unless you plan to take day trips to islands or other attractions nearby, two days is the perfect amount of time to get to know this ancient city. (If you're interested in seeing on overview of our entire 2 week itinerary in Croatia, I've written up a summary of our trip here.

MORE DETAILS

Tourism is on the rise in Croatia and there's no wonder why. This beautiful Central European country along the Adriatic Sea was Travel + Leisure's Reader's Choice Destination of the Year in 2016 due to its gorgeous beaches, historical points of interest, picturesque national parks, and delicious food.

MORE DETAILS

Ultra Europe. Ultra Europe's main event is being held in the center of Split. This is undoubtedly the number one party destination in Croatia, visited by over 100,000 people each year.

MORE DETAILS

Dubrovnik is one of the safest cities in Croatia. Rarely are violent crimes recorded in the city, and the local police are active at all times. Regardless of where you go to the town, you'll feel safe here, even at night.

MORE DETAILS

If you have even more time, spending an entire week in Dubrovnik isn't too much if you're willing to slow down and enjoy some lazy days by the sea and take a few day trips around the area. You can also book this private 7-day tour of Dubrovnik and Montenegro and let the experts take care of everything.

MORE DETAILS

Though a small city, great beaches in Dubrovnik aren't as hard to come by as you might think. The city's stunning coastline is full of different beach options, from rugged ones surrounded by cliffs and rocky coves, to secluded swimming spots with calm and clear waters.

MORE DETAILS

Dubrovnik is generally safe for women traveling alone even at night. The city is well lit, and there is usually a good amount of people out, even in the evenings. Crime rate is relatively low, and locals are usually helpful and respectful towards tourists.

MORE DETAILS

Tipping etiquette in Croatian restaurants follows a fairly standard guideline. Showing appreciation through a tip is always welcomed. When dining at a pizzeria or konoba, a tip of 5% or more is appropriate. For a nice restaurant dinner, we recommend leaving a tip of 10% or more.

MORE DETAILS