In 2023 and early 2024, The Walt Disney Company celebrated its "Disney100" anniversary to commemorate 100 years since its founding on October 16, 1923. Originally started as the "Disney Brothers Cartoon Studio" by Walt and Roy Disney, the company used the century milestone to honor its legacy of "storytelling that connects us all." The celebration served multiple purposes: first, as a massive brand-marketing event to drive traffic to Disney+ and the theme parks during a period of corporate transition; second, to celebrate the "Wonder" of iconic characters like Mickey Mouse and Minnie Mouse, who were the original foundation of the empire; and third, to showcase the "Next Century" of innovation in its Pixar, Marvel, Star Wars, and National Geographic franchises. The global festivities included the debut of "Mickey & Minnie’s Runaway Railway" at Disneyland California, several "Disney100" touring exhibitions, and a significant amount of exclusive merchandise featuring "Platinum" aesthetics. In 2026, the legacy of this celebration continues through the "re-imagined" areas of the parks that were launched during the centennial, reminding fans that the company’s vast cultural influence was built on a century of technical "firsts" and emotional storytelling.