Why is Star Wars hotel closing?

After spending hundreds of millions of dollars to build an immersive “Star Wars”-themed hotel at Walt Disney World, Disney said on Thursday that, amid sweeping corporate cost-cutting, it would close the underperforming attraction in September, only about 18 months after it opened.



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– Disney announced earlier this year that the company would be closing its Star Wars-themed “Galactic Starcruiser” hotel, with its final voyage scheduled from Sept. 28-30.

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It just failed to generate enough interest. The sticker shock lasted longer than the novelty value. I'll take my lumps, putting out a video ahead of its debut detailing the five reasons why Galactic Starcruiser will succeed. It lasted just 19 months.

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But the Starcruiser was also said to be immensely costly to operate, primarily because it employed a cast of about a dozen core actors who had to perform and interact with guests in full-day shifts. The Galactic Starcruiser features about a dozen core actors who interact with guests throughout the two-day experience.

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Between the steep prices, the lack of typical hotel amenities, and the reliance on modern characters in the franchise, the hotel was a tough sell for many guests. Despite the shortcomings, however, Harmon said he had to give credit where credit is due.

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Disney Parks made a surprising announcement in May: its Star Wars: Galactic Starcruiser experience in Orlando, Florida, will close in September after just ~18 months. During the Walt Disney Company's Q3 earnings call, the company revealed that the closure would result in a $250m loss.

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What if you need to leave in the middle of your stay? Passengers are able to leave the Galactic Starcruiser at any point throughout their stay.

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One factor is that people may be less interested in theme parks. From what we're seeing with our bookings, that pent-up demand has somewhat transitioned to cruises and Europe, Greg Antonelle, the co-owner of Florida travel agency MickeyTravels, told the Journal.

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Alcoholic drinks on board the Star Wars: Galactic Starcruiser are not included in the vacation package and must be paid for separately. Some non-alcoholic drinks are included (like soda and coffee), but alcoholic and non-alcoholic specialty drinks require additional payment.

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Passengers are able to leave the Galactic Starcruiser at any point throughout their stay. Just let a Crew Member know that you need to leave and they will escort you onto a Launch Pod back to planet Earth.

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Your starcruiser voyage includes a 2-night stay in a cabin or suite with cosmic views of planets, stars, and other ships traveling through the galaxy. Standard Cabins can comfortably sleep 4 to 5 passengers, Galaxy Class Suites sleep 4 passengers, and Grand Captain's Suites sleep up to 8.

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One of the reasons a stay at the Galactic Starcruiser is so expensive is that it's more like a cruise experience rather than a hotel. Most meals and activities onboard are included in the price.

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If you will be the only person staying in a cabin during a Star Wars: Galactic Starcruiser voyage, you will be charged the same total package price as 2 adults staying in the same cabin. View sample standard cabin rates.

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Another thing to consider here is that the Star Wars: Galactic Starcruiser Resort is essentially an all-inclusive boutique hotel plus an interactive live entertainment experience.

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In its most recent quarterly report, Disney revealed an embarrassing $250 million loss on its overpriced Star Wars: Galactic Starcruiser hotel.

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