Wynn Las Vegas is frequently cited as the best hotel on the Strip because it holds more Forbes Travel Guide Five-Star awards than any other independent hotel company in the world. Its reputation is built on a "perfectionist" approach to luxury, from the thousands of fresh flowers that are swapped out seasonally in the atrium to the intuitive room technology that controls everything from the curtains to the lighting. Unlike many massive resorts that feel impersonal, the Wynn focuses on a "high-touch" service model where staff are trained to anticipate guest needs before they are even voiced. The property also features the Lake of Dreams, a multi-media sensory experience with a 140-foot waterfall, and a private golf course—the only one attached to a resort on the Strip. This combination of world-class dining, impeccably maintained public spaces, and a level of privacy in the Tower Suites that is rare for Las Vegas makes it the undisputed pinnacle of the city's hospitality industry.