How This Deal Happened. Wyndham Hotel Group, as the company demonstrated last year with its $170 million acquisition of AmericInn, is eager to grow its midscale business, and La Quinta has been open to buyers for some time and to pursue the kind of scale that's needed to power the growth of its brand.

This query refers to a major acquisition completed in 2018, where Wyndham Worldwide purchased La Quinta Holdings for $1.95 billion in cash. The primary reason for this deal was to create a dominant powerhouse in the "midscale" hotel segment. By adding La Quinta’s 900+ properties, Wyndham significantly expanded its footprint in high-traffic urban and suburban locations across the United States. Furthermore, the acquisition allowed Wyndham to integrate the "La Quinta Returns" loyalty members into its own Wyndham Rewards program, which in 2026 is one of the largest and most valuable loyalty ecosystems in the hospitality industry. The deal was also a "strategic simplification"; it allowed La Quinta to spin off its real estate assets into a separate entity (CorePoint Lodging) while Wyndham took over the high-margin "franchise and management" side of the business. For travelers, this means you can now earn and redeem points at La Quinta hotels just as you would at a Ramada or Days Inn, providing a level of brand consistency and "points-earning" power that was a primary driver for the multi-billion dollar price tag.