Why use a certified travel agent?

The more trips a travel advisor plans for you, the better they understand your needs. And travel advisors have a network of experts to tap into if there's a place or an experience they don't know personally. So as long as you've been happy with your advisor, we suggest sticking with him or her.



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With close connections to airlines, hotels, and tour guides, travel agents often have access to special deals and preferential pricing you won't find on your own. They know about seasonal deals, low-cost specials, and unique experiences that would be hard for you to find building your trip online yourself.

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  • You're Not The One Planning Your Travel. While not planning your travel is a pro to some, for other travelers, it's a major con. ...
  • You Add Another Person To The Equation. ...
  • You Actually Have To Find The Agent. ...
  • They're Not Great For Spur-Of-The-Moment Changes.


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However, using a travel agent still has some unique benefits. Travel agents can find you exclusive fares, offer specialist expertise, and help you plan and coordinate your trip.

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How much does a travel agent cost? The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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If you're traveling internationally — especially to a country you've never visited — a travel agent can be a useful resource in helping you plan your trip. They can manage all of your booking needs, which can be easier than juggling a long itinerary that includes flights, hotels and excursions on your own.

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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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IATA facilitates the growth of civil aviation and cuts airline costs by creating a better regulatory and business environment for our member airlines. The International Air Transport Association (IATA) is the trade association for the world's airlines, representing some 290 airlines or 82% of total air traffic.

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Generally, leisure travel agencies' main revenue is from commissions vendors pay on vacation packages, cruises, air, and other add-ons. However, consultation fees and service fees are becoming more common as agencies try to diversify income sources to become less dependent on supplier commissions.

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The main difference between travel consultants and agents is that travel consultants plan trips, while travel agents book them. Travel agents may be better skilled at locating the best prices for flights and hotels.

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Travel agents save clients money, but the benefits of booking with a travel agent go way beyond. Travel agents also create high-value travel over OTAs because (the living, breathing, talented humans that they are) are able to advocate for clients when things go awry.

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When you book directly on an airline's website you have more leverage when it comes to delays, booking changes, and cancellations. If you call the airline after having booked through an OTA, there's a chance you'll be directed back to the OTA when service can be subpar and confusing.

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Some agents charge fees by percentage, ranging from 5 percent to 15 percent of the trip's cost. Others may charge a flat rate, anywhere from $100-$500 on average. You may have to pay an hourly rate for travel agents to research, plan or arrange your trip.

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The commission percentage agencies earn depends on numerous factors, the most important one being which private contracts you have access to. Here's a general rule of thumb on the airline ticket commission range you can expect as a travel advisor: Domestic: 0-5% International: 10-22%

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“Fees allow us to do a few things: to take on fewer clients and provide a personalized and seamless travel experience, to provide fair compensation for our time and expertise, and to allow us to truly work for a client to provide the best price and value — even if it means we need to book a noncommissionable experience ...

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Travel agents can be helpful in making and changing reservations, French says, but sometimes they can end up being an unnecessary middleman. “If you need to change your hotel reservation, often it's easier to just call the hotel yourself, rather than wait for the travel agent to do it,” she acknowledges.

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Take advice from friends and business associates who use an agent they trust and always check business profiles on BBB.org. Visit or call several agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the agent's willingness to listen and answer questions.

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Does not follow up: A bad agent promises trip options and rates, but fails to deliver in a timely manner to the client, who then moves on to another agent. A bad agent also fails to follow up with the client after a trip that has been booked to see how it went.

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