Will Disney ever sell Star Wars?

A rumor that Disney will be selling Star Wars back to George Lucas started trending last week on social media. The claim was made on the YouTube channel Overlord DVD, where it was stated that Disney was under massive financial stress over the acquisition cost of Hulu.



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Factoring in exhibitors' take of the profits and everything else, Disney has made an estimated US$1.3bn at the Star Wars box office, taking a fair chunk out of Disney's initial purchase from George Lucas in 2012. That's without touching on streaming revenues, gaming, and the all-important merchandising income.

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Though a Star Wars Episode 10 is not happening, the Star Wars sequels will be revisited. After years with no solid updates on the next Star Wars movies, Lucasfilm has revealed its plans for the theatrical side of the franchise during Star Wars Celebration 2023.

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There would likely be major regulatory issues, and media mega mergers have a long track record of abject failure and value destruction. Apple's history suggests it stays away from large M&A, and there's little evidence Apple wants to buy Disney.

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Disney's Shanghai resort isn't actually owned by Disney. It's a joint venture with a state-owned enterprise — i.e., the CCP. The split? The CCP owns 57%, Disney just 43%.

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