Will travel improve in 2023?

Welcome to Skift Research's State of Travel 2023 Report. Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered.



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Average U.S. airfares are more than 5% lower in August 2023 than they were in August 2019, meaning prices aren't just lower than they were last year, but even lower than what they were pre-pandemic. August 2023 vs. July 2023 (MoM). Down 2.8%.

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A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.

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Americans Plan To Travel More in 2023 Continuing inflation, mass layoffs and a potential recession are impacting households.

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Beginning May 3, 2023, your driver's license will need to be REAL ID-compliant if you want to use it to fly within the U.S. It's part of a law passed by Congress. If your license is not compliant, and you don't have another acceptable form of ID, you'll have trouble getting through airport security.

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The cheapest months to travel are:
  • November – early December.
  • Late January – March.


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Instead, try traveling during the shoulder season. It's often much cheaper to travel from May to early June and September through mid-October. The weather is still relatively warm during the shoulder season, and you'll beat the crazy summer crowds. This is when we find the best international flight deals!

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After soaring in 2022, prices for domestic airline tickets are on the descent. In June 2023, airfares had dropped by 8.1% from May and by 18.9% over the previous 12 months, according to the June Consumer Price Index (CPI) report from the U.S. Bureau of Labor Statistics.

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The List Of Safest Countries Is Out For 2023 | Where Are You Going To Head Out Next?
  • Ireland.
  • New Zealand. ...
  • Austria. ...
  • Singapore. ...
  • Portugal. ...
  • Slovenia. ...
  • Japan. Samurais, Mt. ...
  • Switzerland. Switzerland has always been known for its high safety standards, political neutrality and chocolate. ...


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Time your booking right
“For domestic flights, if you're talking peak season, it's about three to seven months in advance,” he says. “For international flights — [it's] four to 10 months.”

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Summer Travel Survey & Trends 2023 — Nearly 85% to Travel, 42% to Travel More than Last Summer, More than 54% to Fly on a Plane, 100 Million to Road Trip Over 250 Miles. August 2023 Update – Summer is almost over. See our Labor Day 2023 Travel Survey for trends and data. Summer travel is officially here.

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Generally, you should book domestic flights one to four months in advance. For international flights, you should book at least six months in advance. You'll want to give yourself more time for research for the latter than when traveling on domestic itineraries.

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The general rule is that for domestic flights, travelers should start searching for flight tickets one to three months in advance. For international flights, the best prices are typically available from two to eight months in advance. Prices can also vary widely among airlines.

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Now, the day of the week you choose to travel does make a difference in the best time to buy flights. In 2023, the cheapest day of the week to fly is Wednesday. Flying on Wednesday will save you almost $100 versus Sunday – the most expensive day to fly.

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By flying out of an airport that's not as busy or choosing a destination not as popular with tourists, people can save money on their trip. Travelers can also save cash by being flexible with dates, especially when booking for midweek or offseason vacations.

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15 Tips from Women to Save Money on Travel in 2023
  1. Set a budget and follow it. ...
  2. Look for deals and discounts. ...
  3. Look beyond the cost of the plane ticket. ...
  4. Exchange your money before leaving. ...
  5. Download an eSIM card. ...
  6. Stay in hostels or shared accommodation. ...
  7. Eat your biggest meal at lunch. ...
  8. Eat like a local.


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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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The summer of 2023 was Earth's hottest since global records began in 1880, according to scientists at NASA's Goddard Institute of Space Studies (GISS) in New York.

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Is there a cheapest month to fly? If you're looking for a bargain month to travel, February is your best bet. Flights in January closely follow February for being most affordable. At the other end of the spectrum, December and July are the first and second most expensive months to travel, on average.

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In response, on May 8, 2023, the Biden administration proposed new rules that would require airlines to compensate passengers whose flights are canceled or significantly delayed because of causes – unlike bad weather – that are under the control of the airlines.

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Beginning May 3, 2023, your driver's license will need to be REAL ID-compliant if you want to use it to fly within the U.S. It's part of a law passed by Congress. If your license is not compliant, and you don't have another acceptable form of ID, you'll have trouble getting through airport security.

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