Are travel agents becoming more popular?

A 2021 poll by the American Society of Travel Advisors found 76 percent of advisors saw an increase in customers compared to prior to the pandemic while 81 percent said they were hearing from consumers who had never used an advisor.



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Employment of travel agents is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations. About 8,600 openings for travel agents are projected each year, on average, over the decade.

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“While technology has certainly made it easier for consumers to research and book travel on their own, it is unlikely that it will completely replace the role of travel advisors. In fact, technology has also made it possible for travel agencies to offer more convenient and personalized services to their clients.”

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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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Today, despite multiple threats to their business model, travel advisors appear to be here to stay. Many expect a surge of 2022 bookings, with clients ready to travel again after a year and a half of pandemic lethargy.

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As of 2023, there are over 400,000 people employed in the Travel Agencies industry in the US. The industry is forecast to grow by 7.1% throughout 2023, clearly demonstrating that demand for travel agents remains strong.

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A significant reduction in the number of travel agents. According to the U.S. Bureau of Labor Statistics, full-time agents declined from a peak of 124,000 in 2000 to 82,000 in 2019. From 1997 to 2013, retail travel agency headcount fell by 59 percent—from 22,938 to 9,387, said Skift, a travel media and events company.

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If you're a millennial or Gen Zer, you may be surprised by the retro hack some fellow travelers use to book seamless trips: a travel agent. Will Pay for Wanderlust! Millennials and Gen Zers are more likely to use travel agents/advisers than Boomers, according to a December 2022 Flywire survey of luxury travelers.

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Travel agent demographics research summary. There are over 29,992 travel agents currently employed in the United States. 78.1% of all travel agents are women, while 21.9% are men. The average travel agent age is 50 years old.

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8 Great Reasons NOT to Use a Travel Agent
  • You Know How to Book Your Own Trips. ...
  • You Have Time to Research and Book Your Own Travel. ...
  • You Know Exactly What You Want. ...
  • You Like Non-Traditional Travel Components. ...
  • You Can Find Better Travel Deals. ...
  • Quirky or Complicated Trip Planning Scenarios.


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National Geographic looks into whether or not people still use travel advisors, and the answer is a resounding yes!

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Those who are employed by major travel agencies generally earn a steady salary, providing a certain level of financial security. These agencies often incentivize their employees through additional remuneration models such as commissions, which are based on the volume of business each travel agent is able to generate.

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Travel agents earn commissions from travel vendors that we book for our clients. This is the entire portion of our revenue. We make a small percentage from some airlines, but most of our revenue comes from commission paid to us by tour operators, cruises and hotels.

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Approach it as a side hustle with the potential for growth. Being a travel agent can be a great way to make extra cash, especially if you already have other businesses or entrepreneurial ventures. If you're a serial entrepreneur, juggling multiple ventures might come naturally to you.

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It depends on what you're looking for in a career. If you love to travel and have an eye for detail, then becoming a travel agent could be the perfect job for you. You'll get to help people plan their dream vacations while also getting to explore different cultures and destinations yourself.

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Whilst over three quarters of all travelers said that they typically use a travel agent/advisor to help manage their itinerary in real time, when broken down by generation a staggering 87% of Gen Z and Millennial travelers say this compared to just 50% of Boomers+ travelers.

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After the pandemic brought travel and tourism to a screeching halt, it comes as no surprise that advisors experienced a precipitous drop in revenue in 2020: Home-based independent agencies saw their average revenue fall from $899,000 in 2018 to just $346,000 last year, erasing several years of marked progress.

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Gen Z also tends to be more open-minded and understanding of social change, and they seem to think anything is possible because it is. Those in the younger generation seem more inclined to want to get out and explore — even though their parents and grandparents may not have had the same opportunities.

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Younger travelers want to feel that they are truly experiencing the culture they have traveled to, and to avoid anything that feels inauthentic. 79% of Gen Z and Millennial respondents agree that they would love to partake in a day of the life of locals in the destination they are visiting.

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Drilling into the survey data shows that on average, baby boomers and those age 65+ spend the most on travel.

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If you want this to be a six-figure income career for you, then you need to invest in yourself. This may include things like education, FAM trips, marketing, websites, associated costs to branding, a CRM or a travel agent portal to manage your business. Many host agencies will even provide some of these tools for you.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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