Are travel agents still in demand?

Demand is projected to increase for travel agents' expertise in recommending options to clients seeking personalized travel experiences. People are expected to continue relying on travel agents for their advice on popular or unique destinations and for their ability to handle travel issues.



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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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A significant reduction in the number of travel agents. According to the U.S. Bureau of Labor Statistics, full-time agents declined from a peak of 124,000 in 2000 to 82,000 in 2019. From 1997 to 2013, retail travel agency headcount fell by 59 percent—from 22,938 to 9,387, said Skift, a travel media and events company.

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With the growing demand for travel, this year is an excellent time to consider a career as a travel agent. In 2023, the earnings of a home-based travel agent in the United States can vary greatly based on factors such as experience, market demand, and the amount of sales made.

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  • Low average salaries. One of the biggest drawbacks of the field is the pay travel agents receive. ...
  • It can be a demanding job. Travel agents with clients traveling worldwide often have to be on call pretty much 24/7 due to the vast time differences. ...
  • Online booking/job security.


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Becoming a travel agent with no experience is possible, but it takes dedication and hard work. By developing your skills, choosing a niche, getting certified, building your network, and gaining experience, you can create a successful career in the travel industry.

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Then along came online booking sites like Travelocity and Expedia. These and other web platforms gave consumers the ability to plan and purchase their own trips. Losing clients to online providers and reduced commissions hurt brick-and-mortar agencies, leading many to downsize or leave the industry altogether.

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The short answer is, yes. 22% of U.S. travelers used a travel advisor 1. This percentage will grow, with 50% of travelers reporting they're more likely to use a travel advisor post-pandemic (a 14% increase from 2022!) 2.

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If you're a millennial or Gen Zer, you may be surprised by the retro hack some fellow travelers use to book seamless trips: a travel agent. Will Pay for Wanderlust! Millennials and Gen Zers are more likely to use travel agents/advisers than Boomers, according to a December 2022 Flywire survey of luxury travelers.

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Eco-tourism Sustainability has become an increasingly important issue in recent years, and travelers are now more aware than ever of the impact their trips have on the environment. In 2023, we can expect to see a rise in eco-tourism, which focuses on environmentally responsible travel.

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Travelers want authentic experiences that give them a taste of local culture and let them explore hidden gems that friends back home don't know about.

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The Travelport survey, which was released in November, found that 50 percent of millennials or Gen Y (those born from 1981 to 1996) and 25 percent of Gen Z (those born from 1997 to 2012) nearly always turn to travel professionals for recommendations, either travel agents or tour operators.

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Whilst over three quarters of all travelers said that they typically use a travel agent/advisor to help manage their itinerary in real time, when broken down by generation a staggering 87% of Gen Z and Millennial travelers say this compared to just 50% of Boomers+ travelers.

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In conclusion, while AI has transformed the travel industry, it is unlikely to replace travel agents completely. Rather, AI and travel agents will work together to provide the best possible experience for travellers.

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Generally, leisure travel agencies' main revenue is from commissions vendors pay on vacation packages, cruises, air, and other add-ons. However, consultation fees and service fees are becoming more common as agencies try to diversify income sources to become less dependent on supplier commissions.

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If you're looking to earn some money, being a travel agent can be a good way to do so. Note that travel agents operate in a customer-facing role, so you'll also need to be able to build client relationships and be comfortable with sales.

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How much money do travel agents make? This comes down to certain factors such as the type of clients, level of expertise and the ability to offer specialized services. According to Indeed, the average salary of a travel agent in the US is $49,608 but there are many making up to six-figure incomes.

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Travel agents sometimes feel as if they're working “blind.” They don't have access to their clients' personal information, such as vacation dates and preferences. You can't plan a strategy, segment your client base, or know what to offer them without these details.

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