Yes, Disney effectively raised prices by transitioning from the fixed-price "Genie+" system to the new, dynamically priced Lightning Lane Multi Pass system in late 2024 and throughout 2025. As of March 2026, the cost for the Multi Pass varies significantly by date and park. At Walt Disney World, for example, the "Multi Pass" at Magic Kingdom has seen peak pricing reach as high as $45 per person, up from previous highs of $35–$39. EPCOT and Hollywood Studios typically range between $30 and $40, while Animal Kingdom remains the most affordable option, often priced between $25 and $35. These price increases are part of Disney's shift toward "demand-based pricing," where the cost of skipping lines rises during busy periods like spring break, summer, and the winter holidays. Furthermore, individual "Single Pass" attractions (like TRON Lightcycle / Run or Star Wars: Rise of the Resistance) are also subject to price hikes, with some top-tier rides costing over $25 for a single entry. This evolution reflects Disney's strategy of using variable pricing to manage crowd flow while maximizing revenue from their most popular attractions and services.