No, you do not have to pay a fee to join Hertz Gold Plus Rewards. It is a free-to-join loyalty program that is available to any driver over the age of 21 with a valid driver's license and credit card. While the "entry-level" Gold tier is free, it provides significant benefits, such as the ability to "skip the counter" and go directly to your car at most major airports. You can also join the "Gold Choice" area where you can pick your own car from a designated section. While the membership itself is free, there are "higher" tiers like Five Star and President’s Circle that you can only "earn" through frequent rentals or high annual spending. However, in 2026, many premium credit cards (like the Amex Platinum or Capital One Venture X) offer "complimentary" upgrades to these higher tiers as a cardholder perk, effectively giving you the benefits of an "elite" member without having to "earn" it through dozens of rentals. Regardless of your tier, simply being a Gold member is the fastest way to rent a car and is highly recommended for anyone who values their time at the airport.