Does anyone use a travel agent anymore?

What percentage of people still use travel agents? The short answer is, yes. 22% of U.S. travelers used a travel advisor 1. This percentage will grow, with 50% of travelers reporting they're more likely to use a travel advisor post-pandemic (a 14% increase from 2022!) 2.



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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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A travel agent can keep things organized, negotiate with services and personally work out any complications that may arise. Rather than trying to reserve rooms in the same hotels and seats on the same flights with multiple credit cards and names, let a travel agent do that work.

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The internet has opened up the questions that you used to need a travel agent for. Flights, hotels etc. can be researched and booked easily yourself without paying for the travel agent. Additionally, some people enjoy planning and finding out what to do, where to go etc.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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The short answer is, yes. 22% of U.S. travelers used a travel advisor 1. This percentage will grow, with 50% of travelers reporting they're more likely to use a travel advisor post-pandemic (a 14% increase from 2022!) 2.

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Some agents charge fees by percentage, ranging from 5 percent to 15 percent of the trip's cost. Others may charge a flat rate, anywhere from $100-$500 on average. You may have to pay an hourly rate for travel agents to research, plan or arrange your trip.

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While you could spend hours scouring the internet, reading questionable reviews and looking for deals, a AAA Travel Agent's hard-won relationships could be benefitting you. Studies have shown working with a travel agent saves travelers over three hours of time spent planning per trip.

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If you're a millennial or Gen Zer, you may be surprised by the retro hack some fellow travelers use to book seamless trips: a travel agent. Will Pay for Wanderlust! Millennials and Gen Zers are more likely to use travel agents/advisers than Boomers, according to a December 2022 Flywire survey of luxury travelers.

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A travel agent works with you to find and book the perfect trip. They help with planning trips and the best travel advisors provide you with insight and firsthand experience to book the perfect trip based on your personal style.

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Today, despite multiple threats to their business model, travel advisors appear to be here to stay. Many expect a surge of 2022 bookings, with clients ready to travel again after a year and a half of pandemic lethargy.

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However, using a travel agent still has some unique benefits. Travel agents can find you exclusive fares, offer specialist expertise, and help you plan and coordinate your trip. Even today, many people seek them out for a more personalized travel experience.

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Your AAA Travel Advisor can help maximize the time you have to enjoy your vacation and ensure you get to see and experience everything you want to. Additionally, trips booked through AAA often include exclusive member benefits and offers. Get more information on the AAA Best Price Guarantee.

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A Travel Agent Can Handle the Unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler's advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

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Travel Agents Can Save You Time Booking a trip, with all its working parts, can take hours, especially if you're researching and comparing the best deals, said Avery Harris of Viking Travel. A travel agent will take much less time to help you find what you're looking for, Harris said.

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Booking directly with the resort itself is one of the best ways to ensure you travel and relax on the days you desire. Travel Agents are often paid on commission, and may not have your best interest in mind. They may push a certain resort or package deal on you which benefits them, but not you.

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With close connections to airlines, hotels, and tour guides, travel agents often have access to special deals and preferential pricing you won't find on your own. They know about seasonal deals, low-cost specials, and unique experiences that would be hard for you to find building your trip online yourself.

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The Travelport survey, which was released in November, found that 50 percent of millennials or Gen Y (those born from 1981 to 1996) and 25 percent of Gen Z (those born from 1997 to 2012) nearly always turn to travel professionals for recommendations, either travel agents or tour operators.

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Commission pay-out is tiered and paid to you monthly. While all of our independent contractors start at a shared percentage of 70% of commission earnings, you can earn up to 90%, based on your sales achievement.

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