How do I attract Millennials to my hotel?

Most travelers today, especially millennials, are not loyal to a hotel brand. The best shot at grabbing their attention is offering guests a truly unique and personalized experience. Offering packages crafted specifically to suit millennials' needs is a great way to attract more direct reservations.



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Millennials are Interested in Their Surroundings Since millennials value experiences and personalisation, they appreciate being made aware of the surroundings of the hotel. They want to have information about the activities and places of interest around the hotel so they can tailor their own unique experiences.

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9 Tips for Hotels to Create the Perfect Stay for Gen Z Travellers
  1. Strong Online Presence. ...
  2. Reviews. ...
  3. Technology-aided Property. ...
  4. Workation. ...
  5. Brand-building on Social Media. ...
  6. Storytelling. ...
  7. Flexible Timings and Cost-effective Meals. ...
  8. Customized Recommendations.


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What are the three most important expectations of guests in a hotel? The three most important expectations of guests in a hotel are convenience, autonomy, and personalization.

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Make Guests Feel “At-Home” and Like They're a Local Give them what they want by creating a comfortable environment, with things like plush bedding and large bath towels. Consider providing extra amenities such as popcorn for watching movies or making s'mores for enjoying by a fire pit.

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Engage With Guests Before and After Their Stay Send them informative emails, offer them vouchers, and give them recommendations for activities in the area. You should also engage in timely communication with guests after their visit to get constructive feedback and learn how to optimize your hotel.

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Millennials and Gen Zers are looking for hotels to stay in. Many of their trips and vacations that were canceled due to the COVID-19 pandemic are being planned again. And they'll need somewhere to stay. Hotel brands know this and are specifically targeting Millennials (born 1981-1996) and Gen Zers (born 1997-2013).

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First impressions are everything Guests often travel a long way to enjoy a hotel and travelling can be stressful, so the 'check in' experience should be as seamless as possible. Extra touches such as providing warm hand towels, a snack or a refreshing drink encourages guests to relax and puts them at ease.

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Lifestyle trends that today's guests want include an authentic local environment, food and cooking, wellness, and health. For the affluent guest who loves yoga, for example, a themed hotel might offer aromatherapy yoga rooms, week-long yoga retreats, a meditation room onsite, and a restaurant with healthy foods.

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