Using the Hertz Gold Plus Rewards service in 2026 is designed to be a "frictionless" experience. Once you have signed up and added your payment and license details to your profile, you can skip the rental counter entirely at over 50 of the world's busiest airports. Upon arrival, you simply head straight to the Gold parking area. Your name will be displayed on a large digital board next to a specific stall number. You go to that car, the keys are already inside (or it is a keyless start system activated via the Hertz app), and you drive to the exit gate. At the gate, you show your driver's license to the attendant, they scan the car's bar code, and you're off. If you are a higher-tier member (Five Star or President’s Circle), you can use the "Ultimate Choice" service, which allows you to pick any car from a designated row regardless of what you booked. This "skip-the-line" benefit is one of the most valued perks for 2026 business travelers who want to avoid the long queues at traditional rental desks.