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How many people actually use travel agents?

The short answer is, yes. 22% of U.S. travelers used a travel advisor 1. This percentage will grow, with 50% of travelers reporting they're more likely to use a travel advisor post-pandemic (a 14% increase from 2022!) 2.



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How many people actually use travel agents? The short answer is, yes. 22% of U.S. travelers used a travel advisor 1. This percentage will grow, with 50% of travelers reporting they're more likely to use a travel advisor post-pandemic (a 14% increase from 2022!) 2.

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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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Employment of travel agents is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations. About 8,600 openings for travel agents are projected each year, on average, over the decade.

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8 Great Reasons NOT to Use a Travel Agent
  • You Know How to Book Your Own Trips. ...
  • You Have Time to Research and Book Your Own Travel. ...
  • You Know Exactly What You Want. ...
  • You Like Non-Traditional Travel Components. ...
  • You Can Find Better Travel Deals. ...
  • Quirky or Complicated Trip Planning Scenarios.


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The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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A significant reduction in the number of travel agents. According to the U.S. Bureau of Labor Statistics, full-time agents declined from a peak of 124,000 in 2000 to 82,000 in 2019. From 1997 to 2013, retail travel agency headcount fell by 59 percent—from 22,938 to 9,387, said Skift, a travel media and events company.

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With the growing demand for travel, this year is an excellent time to consider a career as a travel agent. In 2023, the earnings of a home-based travel agent in the United States can vary greatly based on factors such as experience, market demand, and the amount of sales made.

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Travel Agents Can Save You Time Booking a trip, with all its working parts, can take hours, especially if you're researching and comparing the best deals, said Avery Harris of Viking Travel. A travel agent will take much less time to help you find what you're looking for, Harris said.

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If you're a millennial or Gen Zer, you may be surprised by the retro hack some fellow travelers use to book seamless trips: a travel agent. Will Pay for Wanderlust! Millennials and Gen Zers are more likely to use travel agents/advisers than Boomers, according to a December 2022 Flywire survey of luxury travelers.

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Because travel agents are often working with airlines, hotels, cruises, tour companies, and more on multiple clients over multiple years, they're able to negotiate better deals and access better discounts than you'd be able to on your own. Think of it as bulk buying.

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What state has the most travel agents? California (15,088 businesses), New York (13,780 businesses) and Florida (9,490 businesses) are the States with the most number of Travel Agencies businesses in the US.

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Today, despite multiple threats to their business model, travel advisors appear to be here to stay. Many expect a surge of 2022 bookings, with clients ready to travel again after a year and a half of pandemic lethargy.

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Travel agent demographics research summary. There are over 29,992 travel agents currently employed in the United States. 78.1% of all travel agents are women, while 21.9% are men. The average travel agent age is 50 years old.

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The main difference between travel consultants and agents is that travel consultants plan trips, while travel agents book them. Travel agents may be better skilled at locating the best prices for flights and hotels.

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But travel agencies also typically fall under “high risk.” One reason for that is the higher-than-average chargeback rates that can come from bookings for a future trip that a client later wants to cancel.

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A Travel Agent Can Handle the Unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler's advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

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While you could spend hours scouring the internet, reading questionable reviews and looking for deals, a AAA Travel Agent's hard-won relationships could be benefitting you. Studies have shown working with a travel agent saves travelers over three hours of time spent planning per trip.

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Does not follow up: A bad agent promises trip options and rates, but fails to deliver in a timely manner to the client, who then moves on to another agent. A bad agent also fails to follow up with the client after a trip that has been booked to see how it went.

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Take advice from friends and business associates who use an agent they trust and always check business profiles on BBB.org. Visit or call several agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the agent's willingness to listen and answer questions.

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