How much money did Disney lose on Star Wars Hotel?

Staffing alone was a huge cost, but that's not it. Starcruiser had far more 'moving parts' than a standard hotel, so maintenance and upkeep also would've been significant costs. It's also probable that $300 million does not represent the entire cost of Star Wars: Galactic Starcruiser.



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The Starcruiser is shutting down in September after months of struggles, but now we know exactly how bad it all was for Disney as the company has revealed it's taking a hit of $250 million in accelerated depreciation.

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More On: disney Billed as an immersive experience where guests can interact with characters from the “Star Wars” franchise, the 100-room hotel requires guests to book a minimum of two nights, priced at about $5,000 per couple and closer to $6,000 for a family of four. The cost of a “tricked out” suite jumps to $20,000.

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Despite all of the careful thought, planning and effort that was poured into creating such a fascinating experience, Galactic Starcruiser was not the financial success Disney was hoping for. And more than a few travel experts ultimately attributed the property's failure to the steep $1200 per-night cost of admission.

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Speaking on May 22 in Boston at a J.P. Morgan investor conference, Disney parks chairman Josh D'Amaro stated the obvious: “It didn't perform exactly like we wanted it to perform,” he said. “Despite the fact it was a never-before-seen experience and raised the bar, we thought it was time to sunset this in September.”

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– Disney announced earlier this year that the company would be closing its Star Wars-themed “Galactic Starcruiser” hotel, with its final voyage scheduled from Sept. 28-30.

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But the Starcruiser was also said to be immensely costly to operate, primarily because it employed a cast of about a dozen core actors who had to perform and interact with guests in full-day shifts. The Galactic Starcruiser features about a dozen core actors who interact with guests throughout the two-day experience.

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Billed as an immersive experience where guests can interact with characters from the “Star Wars” franchise, the 100-room hotel requires guests to book a minimum of two nights, priced at about $5,000 per couple and closer to $6,000 for a family of four. The cost of a “tricked out” suite jumps to $20,000.

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What if you need to leave in the middle of your stay? Passengers are able to leave the Galactic Starcruiser at any point throughout their stay.

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It just failed to generate enough interest. The sticker shock lasted longer than the novelty value. I'll take my lumps, putting out a video ahead of its debut detailing the five reasons why Galactic Starcruiser will succeed. It lasted just 19 months.

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The marketing surrounding Galactic Starcruiser didn't quite manage to show you what to expect, especially in the first few promo spots – Disney actually scrapped their initial “first look” promos due to incredibly negative backlash, and the reputation of the Starcruiser never really recovered.

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Launched with tremendous fanfare in March 2022, the Galactic Starcruiser had spent the good part of a decade in development and took an estimated $400 million to build, according to Dennis Speigel, founder and CEO of International Theme Park Services, an industry consulting firm.

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What happened to the widely heralded attraction? Turns out the galaxy doesn't contain enough Star Wars die-hards willing to pay for such a high-touch, high-cost experience, industry observers and experts say.

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Passengers are able to leave the Galactic Starcruiser at any point throughout their stay. Just let a Crew Member know that you need to leave and they will escort you onto a Launch Pod back to planet Earth.

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Previous rumors of Disney completely pulling out of Florida have been unfounded. In April, a satirical story about Disney's plans to relocate its Disney World theme park to a 1,000-acre parcel of land in Atlanta, Georgia, made the rounds prompting people to ask if Disney was leaving Florida for Georgia.

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nope. Honestly, this is a rumor that has spread multiple times in the Disney space, so we wanted to debunk the rumor. Disney is not planning to make a move to Texas or to build a theme park in Texas anytime soon.

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