Is Disney getting rid of Star Wars?

Star Wars: Galaxy's Edge is an incredibly immersive experience at Hollywood Studios in Florida. The project took three years to complete and had an amazing launch. However, the momentum for the land is decreasing. Because of that, Disney announced they will be closing Star Wars: Galaxy's Edge permanently.



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Disney isn't stopping its Star Wars shows; quite the contrary, in fact.

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Disney promised investors they'd be cutting costs by $5.5 billion, but with stock prices continuing to fall, and streaming continuing to operate at a loss, the company doesn't have room to be running more operations at a loss right now.

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A rumor that Disney will be selling Star Wars back to George Lucas started trending last week on social media.

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Turns out the galaxy doesn't contain enough Star Wars die-hards willing to pay for such a high-touch, high-cost experience, industry observers and experts say. “How many people who are superfans want to put in the time and the emotional expenditure of spending two days in a fully immersive experience?”

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Factoring in exhibitors' take of the profits and everything else, Disney has made an estimated US$1.3bn at the Star Wars box office, taking a fair chunk out of Disney's initial purchase from George Lucas in 2012. That's without touching on streaming revenues, gaming, and the all-important merchandising income.

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Disney acquired “Toy Story” creator Pixar in 2006 for $7.4 billion. The company became the owner of the “Star Wars” and “Indiana Jones” franchises following the purchase of Lucasfilm in 2012.

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