While temples and shrines aren't as strict in Japan as other places in Asia, it's still of the utmost importance to avoid revealing or unseemly clothing. Women should avoid wearing tops that expose their shoulders or chest.
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Ask the staff when clothes shopping in JapanThe staff are there to help. For example, some shops only display a sample, so make sure to ask the staff if they have your size. And when you want to try on something, just ask the staff. Someone will show you to the fitting rooms and help you if you need different sizes.
While flip flops are a big no-no for most occasions (save for a trip to the beach or a midnight run to the conbini), comfy ballet flats, loafers, boat shoes, or even a nice pair of slip-on sneakers are practical options. You might also notice that open-toed shoes and sandals are uncommon.
Avoid things like tank tops, shorts, and mini-skirts. Opting for more conservative clothing is always a safe bet even if you don't plan to visit temples or shrines. It's also generally frowned upon for women to show cleavage. Clothing with offensive messages or designs.
In Japan, there are only four colors to be considered primary, pure, and genuine. White is a color of purity and represents truth, humility, and mourning. Black is associated with formality as well as mourning. Red is symbolic of the sun and is linked to authority, strength, sacrifice, joy, and happiness.