Yes, Salou is extremely touristy, particularly during the peak summer months between June and September. Located on Spain's Costa Daurada, it is one of the most popular resort towns in Catalonia, largely due to its proximity to PortAventura World, one of Europe’s largest theme parks. The town is characterized by large hotel complexes, neon-lit bars, souvenir shops, and international fast-food chains catering primarily to British, Irish, French, and Russian tourists. The main beach, Platja de Llevant, is often "towel-to-towel" with people during July and August. While its reputation is built on high-energy nightlife and family-friendly attractions, you can find a more "authentic" Spanish feel if you head toward the nearby city of Tarragona or explore the quieter coves like Cala Crancs on the Cap Salou headland. For those who enjoy a bustling, vibrant atmosphere with plenty of English-speaking services and entertainment, Salou is perfect; however, if you are looking for a secluded, traditional Spanish village, Salou will likely feel overwhelming.