Is tourism up or down in Florida?

It's true that more people visited in the Sunshine State in the first six months of 2023 than ever before — more than 70 million tourists. It's also true that in the second quarter nearly 400,000 fewer people visited compared to the year before, a roughly 1.2% drop according to Visit Florida.



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TALLAHASSEE - The number of people traveling to Florida during the second quarter of 2023 decreased compared to a year earlier, according to estimates released Wednesday by the state's tourism-marketing agency.

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In the second quarter of 2023, the State of Florida saw a little more than 33 million visitors. It's keeping us on pace to beat out our record from last year, but we have 1.2% fewer tourists compared to what we saw during the same time last year.

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Tourism continues to boom for the Sunshine State, as conference data shows that Florida had 133.7 million visitors in FY22. Around 142.4 million visitors are expected in FY23, with tourism projected to break previous pre-pandemic records by at least 11%.

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Florida drew an estimated 33.092 million visitors during the quarter, keeping the state slightly ahead of an overall record pace of visitors in 2022. But the figure from April through June represented a 1.2 percent decrease from the second quarter of 2022, when it totaled 33.485 million.

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Florida topped the rankings among the US states most visited by foreigners in 2021. Data on visits by foreigners in 2021 were released by the National Travel and Tourism Office of the United States International Trade Administration (NTTO). The city of Miami was the most visited, followed by New York and Orlando.

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Florida is a tourism juggernaut. In 2022, it had 137.6 million visitors, the most in its history, according to Visit Florida, the state tourism organization, and in May the governor's office proudly shared that Florida welcomed 37.9 million people in the first three months of this year.

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Looking ahead These results show international tourism remains well on track to reach 80% to 95% of pre-pandemic levels in 2023.

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Florida drew an estimated 33.092 million visitors during the quarter, keeping the state slightly ahead of an overall record pace of visitors in 2022. But the figure from April through June represented a 1.2 percent decrease from the second quarter of 2022, when it totaled 33.485 million.

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The Attractions Florida is home to some of the most popular and famous attractions, such as Walt Disney World and Universal Studios. These theme parks alone see millions of visitors each year. In addition to the theme parks, Florida is home to beautiful parks and landscapes that attract people to its natural beauty.

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France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks. Mexico comes in second for most visited countries, with 51,128,000 tourists, offering vibrant culture and stunning natural beauty.

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Using NTTO data, Trips to Discover said it found the ten most visited metropolitan areas in Florida as ranked by the total estimated overseas visitors to each city in 2021. Here are Florida's most visited cities: Miami – 2,759,000 visitors. Orlando – 1,223,000 visitors.

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Florida is a popular vacation destination due to its warm climate, beautiful beaches and diverse attractions. With warm average temperatures, visitors can enjoy outdoor activities throughout the year. From Miami to Orlando and beyond, Florida has something to offer everyone.

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The weather determines the high seasons. In subtropical South Florida, high season is in the winter, from mid-December to mid-April, although if you ask tourism execs, the high season is now creeping further into spring and even, in some parts, summer.

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