What are the 5 characteristics of tourism as a service?

Service characteristics are based on IHIP (Inseparability, Heterogeneity, Intangibility, and Perishability). In the case of the tourism industry, competitive advantage could create by providing an extraordinary experience which is the ultimate goal for travel and lead to customer satisfaction and customer loyalty.



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On the basis of destination
  • International Tourism: ...
  • Domestic Tourism. ...
  • Mass tourism: ...
  • Controlled Tourism: ...
  • Elite Tourism/ Tourist: ...
  • Tourism for Visiting Friends and Family. ...
  • Adventure Tourism. ...
  • Medical Tourism.


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The five Ps (product, price, place, promotion and people) are the elements of the marketing mix.

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Tourism involves travel both locally and internationally. Explore vacation and types of tourism and learn about the characteristics and impacts of tourism including intangibility, perishability, seasonality, interdependence, and heterogeneity. Updated: 01/12/2022.

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Put differently, 3S tourism is a unique attribute that, in combination with climate and calm seas, characterizes the totality of sun, sea, and sand tourism in certain island destinations.

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  • Exploration. In this first phase the destination receives few visitors, lured by natural attractions, such as pristine beaches; or by its culture, such as handicrafts or ethnic groups. ...
  • Involvement. ...
  • Development. ...
  • Consolidation. ...
  • Stagnation. ...
  • Decline or rejuvenation.


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Types of tourism
  • Domestic tourism refers to activities of a visitor within their country of residence and outside of their home (e.g. a Brit visiting other parts of Britain).
  • Inbound tourism refers to the activities of a visitor from outside of country of residence (e.g. a Spaniard visiting Britain).


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Planning process for tourism industry comprises the following stages:
  • Study recognition and preparation. ...
  • Setting of objectives or goals for the strategy. ...
  • Survey of existing data. ...
  • Implementation of new surveys. ...
  • Analysis of secondary and primary data. ...
  • Initial policy and plan formulation. ...
  • Recommendations. ...
  • Implementation.


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