The Five Keys—Safety, Courtesy, Inclusion, Show and Efficiency—serve as the basis on which all Cast Members make decisions to provide the greatest hospitality to Guests. The Five Keys are also the most valued standard for Oriental Land Co., Ltd.
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The Five Keys—Safety, Courtesy, Inclusion, Show and Efficiency—serve as the basis on which all Cast Members make decisions to provide the greatest hospitality to Guests.
To support this decision-making process, adventure guides are trained on Disney's Four Keys Basics, in priority order: Safety, Courtesy, Show and Efficiency.
The mission of The Walt Disney Company is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make ours the world's premier entertainment company.
The Magic Key program provides reservation-based admission to one or both Disneyland Resort theme parks where you'll make memories visit after visit. Magic Key passes feature a variety of admission opportunities, pricing options, experiences, and savings on food, beverages and merchandise.
“Magic Key” – Disneyland Annual Passholder ProgramThe Magic Key program is available across four different tiers ranging in price from $449 (for Southern California residents only) to $1599 (highest level of perks).
Disneyland Magic Key TiersThere are 4 tiers to the Magic Key program. The bottom tiers have more blocked-out dates and lesser value perks, but they also offer a more affordable entry price. The upper-level keys add things like parking and Photopass, and offer far fewer block-out dates, but at a much higher price.
Or request a free Key to the Magic to unlock the enchantment of Disney Vacation Club. Your Key opens the door to special videos on your smartphone that feature several of our Resorts and the unique vacation experiences available to Members.
The Inclusion KeyWe strive for our guests to see their own backgrounds and traditions reflected in Disney stories, experiences and products, and want our cast members to feel that same belonging.
PASS EXPIRATION: For a new Pass purchase (not a renewal), a Pass is valid for applicable privileges for one (1) year from the date of use of the Pass for first entry into a Disneyland® Resort theme park or use of the parking benefit on the pass for a fully-paid first entry into a pay-on-entry lot at the Disneyland® ...
Is a Magic Key worth it? A Disneyland Magic Key is especially beneficial for a local guest, but can also be beneficial for the out-of-town visitor. When you tack on the discounts added to Genie Plus service, dining, merchandise, parking and hotel stays, it can lead to significant savings.
The top-end Dream Key is no more, and has been replaced by the Inspire Key, which costs $1,600 per year in comparison to the Dream Key's $1,400 pricing last year.
The pause in sales of new Disneyland annual passes coincides with the Anaheim theme park's settlement of a Magic Key class action lawsuit. Pausing new Magic Key sales was a business decision made by Disney before the results of the lawsuit settlement were released, according to Disneyland officials.
Disneyland killed its original decades-old annual pass program during the COVID-19 pandemic and unveiled the new Magic Key replacement in August 2021. Within a few months, the Magic Key tiers began selling out. The class action lawsuit was filed in November 2021.
At Disney, we believe our dedication to kids and families must extend beyond their entertainment to the world in which they live. We aim to inspire people to think creatively, live healthier, conserve nature and strengthen our communities.