Uber data consists of information about trips, billing, health of the infrastructure and other services behind its app. City operations teams use uber big data to calculate driver incentive payments and predict many other real time events.
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Uber discloses user personal information to third parties to enable personalized advertising on apps, websites or other properties owned by Uber or other companies.
What happened, exactly? Hackers breached 57 million Uber users' and drivers' accounts and demanded $100,000 to delete their copy of the stolen data. This includes names, phone numbers, email addresses and more than 600,000 US drivers' licence numbers.
U.S. Law EnforcementThe ECPA prohibits Uber from disclosing certain categories of user data without legal process, such as a subpoena, court order, or search warrant. There are also certain exceptions to ECPA's prohibition on sharing user data.
Why exactly did Uber need to know where riders went after they got out of the car? Uber said it used the data to to improve pickups, drop-offs, customer service and to enhance safety.
Your driver may also choose to record the audio of your trip, and the same privacy standards apply. This means your driver also won't be able to listen to any of their recordings. If they have Audio Recording set up, you'll be notified while they're on their way to pick you up so that you know before your trip starts.
With Uber, data encryption is built directly into the app so it can't be stolen from your account. That means when you enter your credit card information into the app, you're the last person to see it – it can't be stolen even if someone gets into your account.
At that time, Uber had recently disclosed to the FTC that it had been the victim of a data breach in 2014 (“2014 Data Breach”) and that the breach related to the unauthorized access of approximately 50,000 consumers' personal information, including their names and driver's license numbers.
What Data Did the Hacker Access? After successfully connecting to Uber's intranet, the hacker gained access to the company's VPN and discovered Microsoft Powershell scripts containing the login credentials of an admin user in Thycotic - the company's Privileged Access Management (PAM) solution.
Mentioning the # of active drivers/riders, growth rate of drivers/riders, and the retention of drivers/riders could be good supporting metrics on top of your true north.
With Uber's business continuing to scale at light speed, we soon had tens of petabytes of data. On a daily basis, there were tens of terabytes of new data added to our data lake, and our Big Data platform grew to over 10,000 vcores with over 100,000 running batch jobs on any given day.
Uber drivers are “supervised” by semi-automated and algorithmic systems that track their acceptance rates, time on trips, speed, customer ratings, and other factors, and drivers can be “deactivated” based on these factors.
The delivery person will only know an approximate delivery location until they collect the order. Then they'll typically have access to your first name, initial of your last name and exact delivery location.
After you download and open the Uber app, your mobile device will notify you when the app requests various permissions. For example, if you'd like to upload a photo to your account, the Uber app will ask for permission to access your camera and photo library.