What do consumers want from theme parks?

Today's consumers expect fantastic, immersive, quality experiences when they come to theme parks – whether it's a destination operated by a top international owner such as Disney, Universal, Chimelong Group, or Merlin Entertainments, or a smaller regional park.



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One thing that makes amusement parks so amazing is the energy floating around – it is, for lack of a better word, contagious. As soon as you walk through the entrance, even if this isn't your type of leisure activity, you can't help but smile and let the fun sweep you up for the ride (that pun was definitely intended).

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According to Kotler [7], there are three product layers in the “theme park product”. The core product, the most important product, is the excitement and/ or atmosphere of the theme park that creates for the visitors.

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The amusement parks market is segmented by age group into below 25 years, 25 to 39 years, 40 to 59 years, 60 to 74 years and 75 years and above. The below 25 years market was the largest segment of the amusement parks market segmented by age group accounting for 41.0% of the total in 2022.

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