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What is the customer segmentation of theme parks?

The amusement parks market is segmented by age group into below 25 years, 25 to 39 years, 40 to 59 years, 60 to 74 years and 75 years and above. The below 25 years market was the largest segment of the amusement parks market segmented by age group accounting for 41.0% of the total in 2022.



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Today's consumers expect fantastic, immersive, quality experiences when they come to theme parks – whether it's a destination operated by a top international owner such as Disney, Universal, Chimelong Group, or Merlin Entertainments, or a smaller regional park.

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It's important to market your theme park with the local businesses that comprise the hotels, restaurants, and other market attractions that surround your theme park. Providing a source of additional engagement for your visitors as well as generating mutual benefit for the businesses.

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The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

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There are four individual business segments within Disney:
  • Media Networks.
  • Parks and Resorts.
  • Studio Entertainment.
  • Consumer Products.


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