What is a smart tourism destination?

A smart destination is one with a strategy for technology, innovation, sustainability, accessibility, and inclusivity along the entire tourism cycle: before, during and after the trip.



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The goal of smart tourism is to improve the efficiency of resource management, maximize competitiveness and enhance sustainability through the use of innovative technologies.

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(2009) state that there are only three core elements in a successful destination which achievement in attracting tourists will rely on upon the quality of those crucial advantages that they offer them: attractions, amenities and accessibility.

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The five vital components of tourism system are Attraction, Accessibility, Accommodation, Amenities and Activities.

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This exploratory research argues that leadership, innovation, and social capital supported by human capital are the fundamental constructs of smartness. Technology applications and ICTs are enablers, which support the core constructs of smart destinations.

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These are: visitor satisfaction, community development, resource protection, and economic development. This choice of goals for tourism is not surprising, as ultimately the primary motive for tourism development is likely to be economic gains both on the part of private investors as well as governments (Sinha, 1998).

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There are six major components of tourism, each with their own sub-components. These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services.

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Smart tourism components include smart destinations, smart experiences, and smart business ecosystems; they also collect, exchange, and process data identified as layers of smart travel.

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Furthermore, World Tourism Organization (2007) explains that the basic elements of a tourist destination composed of 6 elements of attraction, image, accessibility, facilities, human resources, and price. Things are the basic elements that are a major attraction for tourists.

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Definition of Tourism Destinations According to WTO, a destination is a unique place where a visitor spends at least one night and exhibit tourism products such as attractions, support services, and tourism resources complete with defined management, physical and administrative boundaries, and a well known image.

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The Big Five was traditionally used as a hunting term to describe the five most dangerous animals in Africa to hunt. Their reputation has spilled over into the tourism industry and now elephant, buffalo, lion, leopard and rhino remain the most sought after species to see on the continent.

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There are 7 major components of Tourism Marketing: 7A's which are: Attraction, Accommodation, Accessibility, Amenities, Activities, Affinity, Actors, and Acts.

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What are the four dimensions of tourism experience? The four types of experiences are entertainment (passive/absorption); educational (active/absorption); escapist (active/immersion); and esthetic (passive/immersion) (Hosany and Witham, 2010). The most effective experiences occur in these four dimensions (Sims et al.

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The 4 S's–sun, sea, sand, and sex–is a familiar catch-phrase from the colorful world of tourism studies that captures one of the most common understandings of the kinds of enjoyment that we are looking for (whether we want to admit it or not) when we travel on vacation.

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Tourist Destination. Tourist destination refers to nonresidential area, which is the place where tourists stay and visit for a short time, also known as a tourist destination or tourist resort. The formation of a tourism destination needs six elements: food, housing, transportation, tourism, shopping, and entertainment ...

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These are pillars of tourism explained in details:
  • Accommodation. Accommodation is meant to ensure comfort and a place to rest and sleep when traveling. ...
  • Attractions. Attractions are what draw travelers in. ...
  • Adventure & Recreation. ...
  • Catering facilities. ...
  • Entertainment. ...
  • Events. ...
  • Transportation. ...
  • Travel agencies & Tourism Services.


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There are many factors that can create satisfaction, but in general factors of image, service quality, and perceived value are factors that are most widely used in the effort to create tourist's satisfaction. From these factors, perceived value is the most dominant factor shaping the satisfaction directly.

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